Apple Retail & Events
Project Team: 8 inc
Tim Kobe, Wilhelm Oehl - Priicipals in Charge
Mark Little - Senior Designer
The 20+ year architecture and design collaboration with Apple began with the launch of the colored iMac in 1998, expanded to early explorations of Apple retail with shop-in-shops in Japan and the US, and finally evolved into the full Apple Store experience, channels and product launches. A critical extension of the Apple brand experience and design philosophy, the branded environments created the bridge for the consumer to the brand, resulting in arguably the most successful retail program in history.
We designed the stores with straightforward materiality and simplicity of spatial organization, allowing customers to engage intimately with the products and allowing them to see how they fit into their lifes. The Apple approach set a new paradigm in technology retail where the space is created for a consumer that is part of a global brand community.
The Apple retail stores and Product launches are a proven demonstration of our ability to engage a given audience, convey a message and create a venue with superior visual articulation.