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Apple Retail & Events

Location: Global
Client: Apple
Project Team:  8 inc
Tim Kobe, Wilhelm Oehl - Prinicipals in Charge
Mark Little - Senior Designer (8 inc)

Various - (8 inc)


The architecture and design collaboration with Apple has resulted in over 300 retail locations globally and multiple product launch events. A critical extension of the Apple brand experience and design philosophy, the branded environments create the bridge for the consumer to Apple's signature digital lifestyle. The result is a master program that guides every Apple experience.

We designed the stores with straightforward materials and simplicity of spatial organization reflecting the same elegant and minimalist qualities as the Apple products. The Apple approach sets a new paradigm in technology retail where the space is created for a consumer that is part of a global brand community.

The Apple retail stores and Product launches are a proven demonstration of our ability to engage a given audience, convey a message and create a venue with superior visual articulation.