Project Team: 8 inc
Tim Kobe, Wilhelm Oehl - Prinicipals in Charge
Mark Little - Senior Designer
As part of Nokia's global brand positioning strategy, we created a unique interactive retail environment that offers consumers a hands-on product experience that extends brand recognition and fidelity and creates a new venue for generating sales.
The primary focus provides an engaging customer experience while furthering the Nokia presence as a leader in innovation and design-driven technology. We created a space that incorporates the highest level of technology and allows users to engage and learn. The entrance is characterized by Nokia's signature blue while the interior architecture combines a use of dramatic LED lighting and displays to highlight each product. A perimeter LCD display communicates ever-changing visual messaging bringing human relevance to technology and is visible from the outside drawing people into the store.