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Nokia

Location: Global
Client: Nokia
Project Team:  8 inc
Tim Kobe, Wilhelm Oehl - Prinicipals in Charge
Mark Little - Senior Designer (8 inc)

Various - (8 inc)


 

As part of Nokia's global brand positioning strategy, we created a unique interactive retail environment that offers consumers a hands-on product experience that extends brand recognition and fidelity and creates a new venue for generating sales. 

The primary focus provides an engaging customer experience while furthering the Nokia presence as a leader in innovation and design-driven technology.  We created a space that incorporates the highest level of technology and allows users to engage and learn. The entrance is characterized by Nokia's signature blue while the interior architecture combines a use of dramatic LED lighting and displays to highlight each product. A perimeter LCD display communicates ever-changing visual messaging bringing human relevance to technology and is visible from the outside drawing people into the store.