Shimano Cycling World

Location: Singapore
Client: Shimano
Project Team:  
Mark Little - Designer (8 inc)
Rob Mathewson - Lead Designer (8 inc)
Tim Kobe - Principal in charge (8 inc)

Shimano's Cycling World clubhouse is located at the Singapore Sports Hub. The space was created to help visitors rediscover the joy of cycling and also provides a place for the cycling community to gather.

Visitors can engage with a variety hands-on displays of cycling technology, museum displays of historic and iconic bicycles, or explore cycling through interactive exhibits. Shimano Cycling World hosts events and guest speakers to give visitors the opportunity to learn from the cycling professionals.