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Visa Innovation Center

Location: San Francisco, CA
Client: Visa
Project Team:  Participant Studio
Mark Little - Principal in Charge
Erik Kramer - Senior Designer


The  30,000 sq. ft. Innovation Center is part workplace, part showcase and part engagement facility.  Designed to foster collaboration between Visa’s innovation teams and outside partners, the space is highly tuned to provide a variety of project rooms and collaboration spaces.
A main feature of the space is a dynamic wood ribbon that wraps a two story atrium space and draws visitors down from the reception area on the 6th floor to the Innovation Center on the 5th. The design language of the curving wood ribbon manifests itself throughout the space, with rooms defined by curved wood walls and wood veneer laminated to glass.  
Visitors on tours encounter a series of demo spaces spread throughout the Center.  Views into project areas and engagement spaces provide them with a holistic view of the way in which Visa innovates with their partners.

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